Your General Contractor Business Needs A Website, Now
So here’s the thing, it’s the 21st century and the internet is here. It’s here and it’s not going away.
For any serious business, this means that in 2016 a website is crucial to your continued success and growth.
Even if you don’t know the first thing about starting a website, it’s pretty easy and cheap to get your online presence started.
In fact, a website is one of the best investments you can make in terms of what you gain in return.
How It’ll Make You Money
It’s like having your own store front to showcase your work and services but much, much cheaper. And accessible by any of your potential customers, at any time.
Having a website helps potential customers find you, and then contact you. Which means you get more leads and close more deals. Simple.
A website can show up in Google search results (e.g someone searches for “general contractor Austin” and your website is listed as an option for them to visit), it can provide important information about your business, contact information, showcase some of your past work or client comments, and there’s also many more advanced marketing techniques that can be used to grow your business from your website.
Here’s the point – a website is hugely beneficial for your business, and is sure to lead to real growth.
Not only do you need a website, but you need a modern website. What I mainly mean by this is you need a website that looks good on both a computer and on a cell phone.
About 50% of Google searches in 2016 are carried out on a mobile device, and this number is continuing to grow. So your website needs to be “responsive” – basically, you need a mobile version and a computer version.
So, How Do You Get A Website?
There’s the easy and cheap way, and there’s the slightly more expensive but much easier way.
I’ll run through both options. But honestly, the easy and cheap way involves you using a “drag and drop” tool to make your own website. It’s a bit time consuming, and if you’re not used to this sort of stuff you probably won’t get happy with the results.
The more expensive option is that you pay someone to create your website. This generally isn’t a big investment (actually it’s very small, compared to other business investments), and will get you a website that looks incredible and showcases your business in spectacular fashion (which in turn will make it more effective at turning visitors into your clients).
Option 1: Make Your Own Website With Wix.com
If you want to invest time (rather than money) in getting a website up and running for your business, then this is the option for you.
Wix provides an easy to use interface that let’s you create a website using drag & drop tools, and other simple functions.
It’s as easy as that really – use your mouse to drag and drop different styles and website elements into an overall website design. Wnat to move some text around, change an image, or add a contact form? Click 2 or 3 buttons, drag and drop to position, and boom – you’re done.
I’ll say it once again – it is easy but if you’re not used to this sort of stuff, then you probably won’t be happy with your results. But if you’ve got time to learn and want to save money, then by all means give this a try.
If you don’t want to fiddle around with this tech stuff and would just prefer to get all the benefits that come with a website by paying someone to make you one, then the second option is much better for you.
Option 2: Hire A Website Designer
This option is of course more expensive (not unreasonably, though), but will also be a much easier experience for you – and at the end you’ll have a truly professional website that makes your business look great. And as a result, effectively converts your website visitors to leads and clients.
This process is pretty straight forward. You get in touch with a web developer and they’ll want to have a phone call with you about your business, what you want to achieve with a website (more leads!), any ideas you have for the website, and so on.
Our friends at CrowdSpring.com have a unique company which will help you get a great website for your business. You can create a job post (describing your business and website needs) on their website, and set your budget. Then, hundreds of professional web designers will submit their designs for you to review. You pick your favorite, and then you get that website and the designer gets paid the budget you set previously.
Easy peasy! Click here to learn more about how CrowdSpring can help to grow your business by creating you a fantastic website.
Simply use the link above to visit their website, then fill in the contact form on the right hand side. Someone from their team will be in touch with you very shortly.
What Your New Website Needs To Be Effective
So now you know that the ultimate goal of a website is to help potential customers find you, and then contact you. Here’s a few features your website needs in order to do this effectively.
1, A simple and clean design. Some websites are awful, they look like something that was designed in 2002 and they make it difficult to find the information you came looking for – I’m sure you know the types of sites I mean.
They’re annoying, and they aren’t effective and turning your visitors into leads.
Your website needs to be pretty simple and straight forward. Have a clear message of what you offer, and how a website visitor can contact you for further information.
2, Contact information. Ok Ok this one might seem obvious, but you’d be surprised by how many people mess this up.
Not only do you need contact information, but you also need it to be VERY easy to find. Your phone number and email address at the top of the website is a great idea. You should also have a contact page, where a visitors can fill out a little form and send you a message.
3, Examples of your work. This has a few benefits. It shows visitors that you operate a “real” business (there’s a lot of fake businesses and scams out there), and it also shows that you do quality work.
A simple page with a few collections of photos from jobs you’ve done – boom, perfect. Don’t have pictures? Just start taking some and you can build this page up gradually over time.
4, Information about your business. Your website should make it very easy and quick for visitors to see: the area you’re available in, types of project you’re available for, and anything else you think they need to know before contacting you.
Again, this is nice and simple. These are the little things you need to effectively convert your website visitors to leads and customers. There’s no real secrets here.