As a contractor, you know that good leads are the lifeblood of your business.
The best leads for contractors tend to come from personal referrals, but when you are just starting out or haven’t really cultivated your clientele yet, what do you do? You can purchase those leads from big companies (although numerous contractors complain about the cost and quality of those leads) or go with a boutique option and get exclusive leads just for your business in a specific geographic area. (Note: Using an exclusive lead gen company would be our recommendation outside of and in addition to your own SEO and marketing efforts, but no matter what you do, you’ve got to pick up the phone and actively track what works and what doesn’t.) Alternatively, you can drum up leads through your own efforts to promote your business in person, through online marketing, and other promotional activities.
One way to take charge of your own lead generation is to get your building business listed in the top business and specialty local directories. We’ve talked about getting your business listed before, but it doesn’t stop there.
[tweetthis]”A business listing without positive reviews might as well not exist!”[/tweetthis]
How to turn your forlorn business listings into powerful lead generating machines!
Local business listings that you control are a fantastic way to market your business and get the word out about who you are and exactly what you do. However, if you don’t have any positive reviews within those geographically targeted listings they can do more damage than good. This is since when examining all the different businesses within your industry or category, users will certainly always aim for businesses with reviews to give them a much better idea of the service and quality of services they can expect. And if you don’t have any reviews yet, however, your competition’s page is filled with favorable ones, you’re sending out clients straight to them instead of to you.
In order to get favorable reviews for your business, follow these ten ideas and prepare for a steady flow of customers lining up at your door.
1. Survey your clients the right way
Surveys are fantastic for business. Whether they’re online or in print form, they can supply insight as to exactly what your business is succeeding at, along with what exactly requires improvement. However in addition to that, studies can also assist you to get favorable evaluations within your local business listings.
Be sure to ask customers for their e-mail address somewhere within the survey. Then you can make use of those to check out them, discover the positive surveys, and ask those consumers to leave a positive review for you on the local listing of your choice.
2. Where to put links to the review or customer survey page on your website
Clients are typically so accustomed to looking at invoices for discounts, offers, and coupons that leaving a link to your review page or a review website on them is a great method to obtain favorable reviews. Inform your staff that this link exists, and motivate them to tell customers about it. This will certainly help strengthen the concept that the customer has to take a look at the receipt, and may trigger them to leave you a positive review.
3. Know when to provide rewards, when not to, and to whom
It can appear like a great idea to offer clients an incentive to leave a review, nevertheless this is something that might backfire. Commonly clients get their hackles up even when they’re provided something free of cost, thinking that they’re offering you good comments when they may not have otherwise. Word can quickly spread out, and it could wind up tarnishing the name of your company. Trust that consumers who desire to leave a review will, and supply them with the link to do so.
The people you can provide incentives to are members of your staff. Each time they refer a consumer to the link on their invoice or direct them to the review site another way, give them a little portion more on their pay or another incentive, such as making them Employee of the Month.
4. Making use of mobile technology effectively
If you just tell your consumers about the review site and give them the link, you need to rely on the possibility that they may go to their house and find it by themselves on their computer. However, that may not constantly happen. Instead, have the review site already up and ready right within your business and hand it over to them on a tablet or phone after you’ve made a sale. They’ll be able to do so without having to do any work or being troubled, and you will certainly see the number of favorable evaluations on your business directory listing increase!
5. How to monitor your social networks
Watch your social media closely! You do not always have to make it so difficult to find individuals saying good things of your business. Take a look at your social networks and see what individuals are stating there. Follow-up any positive remarks with a simple ‘thank you’ and ask them to share their viewpoints on the review website of your choice.
Chances are, if they’re that pleased with your company, they will not mind stating so once again!
6. Knowing where and when to refer your clients
It won’t be of use to you or any of your customers if you offer them the link for a review site that does not apply to them. It’s not so easy to send consumers without a Gmail address to Google+, and if they’re not a signed up Yelp user, to leave a review there. The possibilities are good that Yelp’s filters will just send it to the trash can.
Understanding which review website is the best one for specific customers will make it even easier for them, and will certainly enhance your possibilities of receiving a positive review. This ties in to #7, in terms of keeping track of your clients and checking in with them from time to time to get updated information.
7. Use your customer database creatively
The possibilities are good that you’re already using your database (a list where you keep all your customer and lead info) for various marketing projects, so why not use them to get testimonials also? Set it up much like you would any other campaign, telling customers that you’re now on Yelp, Google+, the Yellow Pages, or any other company directory, and invite them to take part the discussion and leave a review. Remember to leave the connect to the review website within the e-mail to make it even easier for them.
8. The best way to react to existing reviews posted online
People want to understand that they’re not just sending something into the online world so it can get lost someplace along the way. Respond to evaluations of your business that are currently on any review site, excellent or bad.
Thank those that have left great reviews, and attempt to assist those that have left negative reviews. Even if it’s just to say you’re going to call them, people want to understand that if they’re making the effort to get involved, you are too.
9. Ask for them!
Often, entrepreneurs in some cases think that asking for a review will certainly look desperate, or will turn their customers off. It won’t. How else are customers expected to understand that you’re even on a review website, or that you’d like them to leave a review for your company unless you say something?
Right after you make a sale, any sale, ask the consumer to leave a review for you in any among your local business directory listings. Once again, make it easy by offering them with the link. Often, you have to ask in order to get.
10. And lastly…ask immediately!
If a consumer purchases a service from you, they’re most likely not going to give you a review if you ask for it 3 weeks later on. Instead, ask right at the time of sale, and you’ll be much more likely to get the outcomes you’re looking for.
And there you have it! 10 simple, but too often ignored ways to make your business directory listings work for you to generate more leads, more business and more success. Get started on this today! If you want more information about how you can take charge of driving leads to your business, learn more about getting listed in the top directories. Or, if you want help with doing these steps to update your business directory listings, contact us.